How Does Image Optimization Help In Driving Website Traffic – A Ninja Technique

If you’ve overlooked building a website strategy with considering images then this is the right chance to wake up. Images can make or break your business succession planning. Do you want to know how? Studio45 – A top-notch SEO Company Ahmedabad can simplify the procedure with an effective guideline.

Let’s not jump straight on the topic, practice a few basic terms!

What is image SEO?

Image SEO is bound with a purpose to use for ranking images at a higher position in search engines’ organic listings. Search engines also try to make sense of images just like with pages. Thus, you need to perform tasks and build strategies to publish images that make sense to the search engine.

Just like other SEO Ahmedabad Services we offer, image optimization is one of them. Here we explain to you in deep!

Why you should care about image SEO?

This is because,

• Images can drive more quality organic traffic. After Google has removed the ‘view image’ feature, an average rate of users to visit your website increases.

• With image SEO, you can help the readers understand your website better.

Image Optimization – It is simply a process of reducing the size of images on your website and blogs to maintain the website loading time. It can also be referred to as image SEO and it works on ranking your website images on Google with an assurance of user experience.

Importance of image optimization

Google predicted that image SEO is the strongest factor for website ranking as compared to the competitors that don’t. With metadata and alt text, images have become important for representation on search engines. While you search on Google search, the next search engine in line is Google images, by receiving more than 20% of the total searches online.

Consider these tips to drive traffic to a website using image optimization

The marketing strategy should bind in such a way that it helps in impacting the consumers effectively. Starting from content marketing to image optimization, there are lots of factors you should never miss to consider for driving website traffic.

Tip 1. Select the correct format

The image format is important and decoding images for understanding an ideal format for your website can be confusing in the start. But after understanding it properly, you can optimize images easily.

• JPEG images are recommended for large images to figure out a balance between qualities and file size. However, these images are more SEO-friendly.

• PNG images are large file sizes with background transparency. These are not as ideal as JPEG.

• SVG images are recommended for logos and icons. Make sure to compress images before you upload. This will help you prevent website buffers.

• GIFs images are not generally recommended but you can use simple animations that don’t have more than 256 colours. However, it is better to use the original video format instead of complicated gifs.

Tip 2. Copyright can affect your Google SERPs ranking

Copyright issues can take a harmful form to your business in the long run. However, it is surely important to use images with high quality and well-optimized but if you are going to use images from the internet, you should always ensure about the permission from the owner of the image to stay away from copyright issues later.

Tip 3. Consider a file name value

Over the years, Metadata has become an important part of SEO. Most probably you used to upload your images under the name it actually acquires; going through such activity will make you miss out the opportunity of uploading images.

Let’s understand this with an example.

Suppose you have written an article about hand sanitizers and upload images with the file name “Img_123” – this will not only make you miss an opportunity of image optimization, but you would also end up with losing a potential ranking. Renaming a file should not be that simple as you need to figure out the keywords that represent your business in between competitors and use them as a file name.

Bonus tip: Never use ‘sanitizer_1’ or ‘sanitizer_111’, just make a file name with the lines of ‘hand disinfectant’ that indicate the product itself.

Ending!

Do you have any question regarding image optimization? Have a back of Studio45 at your every step online as we are a leading SEO Company Ahmedabad with enough years of experience. Grab a chance!